News Flash


Posted on: August 21, 2018

Red Bank Partners with Business Community to Seek Parking Solutions

The Borough of Red Bank is partnering with Red Bank RiverCenter, the town’s designated special improvement district, to conduct a comprehensive parking study to identify current parking issues and concerns as well as address and plan for future parking demands.

A kick-off meeting will be held at 7 p.m. on Monday, September 24 at the Red Bank Middle School, 101 Harding Road. Residents and business owners are encouraged to attend.

“Our Borough-authorized study is seeking input and information from those who work, live, dine, shop and visit our community,” said Erik Yngstrom, Red Bank Councilman and parking committee chairman. “We recognize the important role of the business community in this process and we are pleased to have RiverCenter as our partner. Together, we will work to analyze, evaluate, and develop parking management solutions for today and as our business and residential communities evolve.”

The parking study will quantify and assess Red Bank’s parking supply and demand, pinpoint parking issues for everyday activities and special events, and prioritize ways to improve parking operations and maintenance. The study will also look at parking policies such as enforcement and pricing strategies.

“RiverCenter will continue to be the primary advocate for short and long-term answers to parking and transportation in our vibrant downtown,” said James J. Scavone, Executive Director of Red Bank RiverCenter. “Previous parking studies are outdated and do not reflect the current economic and residential environment in Red Bank. Having the Borough Council move on this Number One issue for the business community is key. To have them include us in this effort early on is appreciated.”

The Red Bank Borough Council awarded a contract to Walker Consultants, New York City, to complete a thorough parking study which will include public input, data collection such as an inventory of existing assets and land, and analysis of current and future demand, identification of high-priority issues, and identification of short-term and long-term management and financing strategies and solutions.

“We are inviting public input as we work to quantify and define the parking issues in our business areas,” said Red Bank Borough Adminstrator Ziad Shehady. “A large part of this process is stakeholder and community engagement. We want to hear from residents, business owners, office workers, retail clerks, servers, and visitors about their parking experiences. They will help complete and obtain the data needed to make important parking policy decisions.”

“The Borough is receptive to all options addressing parking concerns,” added Shehady. “The goal is to implement solutions to meet parking demand and to ensure the economic success of Red Bank for years to come.”

Data collection for the study has begun. Community engagement is expected to begin in the fall of 2018. A timeline for the parking study is being developed and will be posted on the Red Bank Borough website at For questions or additional information, contact the Office of the Red Bank Administrator at 732-530-2748.

The Borough advertised and sought fair and open proposals to furnish and deliver professional services for a comprehensive parking study this spring. Walker’s contract commenced on June 1, 2018. The total contract amount is $52,350. RiverCenter has contributed $25,000.

 Walker Consultants is a global transportation, design and consulting firm with services and expertise in functional design, resource management, parking structures, community outreach and more. The firm’s recent projects in communities similar to Red Bank include: Bronxville, NY; Northampton, MA; Plainfield, NJ; Westwood, NJ; and Ridgewood, NJ.

About Red Bank

Red Bank is a 1.75 square mile incorporated municipality and is located on the southern banks of the Navesink River. The Borough is an all-season destination to residents and visitors who look to retreat to the New Jersey coastline for relaxation without compromising their craving for culture.

The town's rich historical roots, combined with world-class shopping, outdoor fairs, and festivals, are just some of the reasons families and friends journey to the riverside town. Traditional and contemporary art galleries, award-winning theaters and performing arts venues, gourmet and casual dining, luxury boutique hotels and pristine landscapes exemplify why residents and visitors, near and far, choose Red Bank.

About Red Bank RiverCenter

The Red Bank RiverCenter is a 501c3 not-for-profit alliance of local businesses, property owners, residents, and other stakeholders working to enhance and promote Red Bank’s downtown district as a mid-Atlantic destination for dining, shopping, and culture. RiverCenter helms the town’s Special Improvement District to promote Red Bank businesses through special promotions. Since 1991, RiverCenter has supported the business community by recruiting new businesses to fill commercial vacancies and helping them navigate the various start-up procedures in town. For more information, please visit:, email, or call 732-842-4244.

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